Trails that we care for as if they were our children… They are located in a magical environment that reminds us of where we come from, that we are nature and that we must protect it. That is our essence. Hence the name of our project, Pura Esencia (Pure Essence), and we all fit into it. – Emilio
Meet “Pura Esencia,” Emilio’s project in Villanueva del Rosario that has brought life and tourism back to the mountains through enduro.
For years, Emilio and a group of local riders have cared for and protected the trails as if they were their most precious treasure. Their love for the land and the sport has grown into a race that brings the community together and attracts cyclists from all over, all committed to nature and route quality.
At “Pura Esencia,” sustainability is a priority: every route is designed to minimize environmental impact and promote the care of natural spaces. Inclusivity is present in every edition, as all cyclists, regardless of their level, find a place to enjoy and share their passion. And authenticity is at the heart of the project: here, the stories of the land and those who inhabit it are shared on every ride.
When you join “Pura Esencia,” you’re not just experiencing an enduro race—you’re becoming part of a community that values effort, respect for the environment, and human connection.
It’s an experience that invites you to remember where we come from, to celebrate nature, and to join a movement that cares, inspires, and transforms.
Looking for more info? Send a question to the tour agent to find out more.
